10 Ps of The Marketing Mix

[bizfun]

10 Ps of the marketing mix:-

McCarthy's (1960) traditional marketing mix consists of  Product, Price, Place and Promotion

Kotler (1984:1986) added 2 more Ps - Public relations and Political Power

Magrath proposed another 3 more Ps to meet the needs for marketing in service-based industries - People, Physical evidence and Process

Y.S.Chin believes that Packaging should  be considered another P in the marketing mix

[Maxforce]

Packaging should have been included either in Product itself or Promotion.
Just cos its starting with a P doesnt mean we have to add another ;p

Public relations also should have been included in Promotion

Could you elaborate on the physical evidence thing - how does it relate to marketing mix?

[bizfun]

The 3Ps – people, physical evidence and process –suggested by Magrath are deemed as “vital marketing components” that would capture the management’s attention and must be augmented to the marketing mix.

These 3Ps are inter-related and represent crucial marketing components in the management of the service business. People are the key to service creation and also the only element in the firm that can deliver service to potential clients.  

Click here to read more!

[Maxforce]

Agreed but if in service industry, shouldnt the People be included in the Product?